District Rural Development Agency

DRDA has traditionally been the principal organ at the district level to oversee the implementation of anti-poverty programmes of the Ministry of Rural Development. This agency was created originally to implement the Integrated Rural Development Programme (IRDP). Subsequently the DRDAs were entrusted with number of programmes of both state and central governments. From 01 April 1989 a separate DRDA Administration has been introduced to take care of the administrative costs.

At the central level the Ministry of Rural Areas & Employment has been implementing these programmes. The Ministry is responsible for the release of central share of funds, policy formulation, overall guidance, monitoring and evaluation of the programmes. At the State level Prl Secretary, Rural Development and the Commissioner of Rural Development are overall incharge for implementation of the rural development programmes. At the District level, the programmes are implemented through the DRDAs (District Rural Development Agencies). The governing body of DRDA includes Members of Parliament (MPs), Members of Legislative Assemblies (MLAs), District level officials of Development Departments, Bankers, NGO’s and representatives of weaker sections of the society. The District Collector is the Chairman of the Governing Board and the Project Director the Member Secretary.

Many Schemes of the Central and State Governments are introduced from time to time. The task of DRDA has been to identify the needs of the rural population and reach the appropriate schemes where they are needed. Thus DRDA is not only a body to disburse the funds for the schemes but also provide appropriate Managerial and Technical support.


Indira Kranti Patham (IKP) is a statewide poverty reduction project to enable the rural poor to improve their livelihoods and quality of life through their own organizations. It aims to cover all the rural poor households in the state with a special focus on the 30 lakh poorest of the poor households. It is implemented by Society for Elimination of Rural Poverty (SERP), Dept of Rural Development, Govt of AP. SERP is an autonomous society registered under the Societies Act, and implements the project through District Rural Development Agencies (DRDAs) at the District level. The Chief Minister of Andhra Pradesh is the Chairperson of the Society. IKP builds on more than a decade long, statewide rural women’s self-help movement. The focus is on deepening the process, providing an institutional structure and developing a framework for sustaining it for comprehensive poverty eradication. It is the single largest poverty reduction project in South Asia.


The day-to-day management of the Organization is Carried out by the CEO and his/her team of Officers. The functions, Programs and their relationship is illustrated below. The top decision making activities are carried out in the State Project Management Unit headed by the CEO and State project Directors and other functional specialists as indicated.At the district level there is a District Project Management Unit ,headed by a Project Director, (District Rural Development Agency) assisted by functional specialists.PD,DRDA implements all the programs of IKP at the district level under the overall guidance and support of the district collector.
Administrative Profile

DRDA – IKP Activities:

Self Help Group Bank Linkage

The SHG Banking Linkage pilot Programme was initiated in the year 1992 which tried to facilitate the flow of bank credits to SHGs. The pilot phase was followed by the setting up a working group on NGOs and SHGs by the Reserve Bank of India in 1994 which came out with wide ranging recommendations on SHG and bank linkage as a potential innovation in the area of banking with the poor.

The conceptual thinking behind the SHG philosophy and the bank linkage could be summarized as follows: –

1 Self Help supplemented with mutual help can be a powerful vehicle for the poor’s effort to socio-

economic upward transition

2 Participative financial services management is more efficient and responsive.

3 Poor can save and are bankable

4 The mismatch between the expectations of the poor and capabilities of the formal banking

system needs to be minimized

5 Poor need not only credit support but also savings and other services

6 Small affinity groups of the poor, with initial outside support, can effectively manage and

supervise micro credit among their members

8 Collective wisdom of the group and peer pressure are valuable collateral substitutes

9 SHGs could be a pre- micro enterprise stage for a majority of rural poor

10 SHGs facilitate wider outreach, lower transaction cost and much lower risk costs and

11 Empowerment of poor especially of poor women, is a major outcome

Evaluation of the linkage program

1 Dependency on money lenders reduced

2 Savings habit enhanced / increased

3 Self sufficiency for consumption requirements attained.

4 80% of the total SHGs have accessed financial assistance from banks.

5 Repayment of SHG loans is above 95%.

6 Diversification and value addition to the existing activities.

7 SHG women are engaged in 450 varieties of income generating activities.

8 SHG women are producing qualitative products with high standards in packing, etc.

9 SHG women earning additional monthly incomes ranges from Rs.2000/- to 3000/-

10 SHG women actively participating in several government welfare programs such as

family welfare, literacy etc.,

11 SHG women under taking government works such as stitching & supply of Uniforms,

bags, Caps etc.

12 SHG women are able to supply SHG products to national and international markets.

13 Has developed self confidence and leadership qualities



Recognising that Persons with disabilities are among the poorest and most vulnerable of the poor the SERP has initiated Disability interventions as Pilot project in 138 Project mandals in the State. 223081 PWDs mobilized in to 22329 SHGs by forming 138 MVSs & 3 ZVSs with an Objective that the Pilot experiment are to evolve a model of institutional relationship between Community Based Organizations (CBOs) of Persons with Disabilities and various government and Non-government stakeholders and make them as resource mandals to replicate the same in non programme mandals.


Persons with Disabilities are organized at Village, Mandal and District level as Community Based Organisations(CBOs),, and access services from financial institutions, women federations and other institutions for improving the quality of their life.


• Organizing the PWDs through social mobilization

• Creation of suitable livelihood opportunities through linkages
• Provision of Livelihood support
• Improving better quality of life
• Sensitisation Support through CBOs

Disability Program Objectives

• Enhancing livelihood opportunities and Quality of Life for Persons with Disabilities (PWDs) and their families
• Ensure optimum utilization of residual abilities by PWDs
• Improve capacities of PWDs to access and avail various entitlements and services offered by the government
• Mainstreaming disability concerns in policy making and line activities

Key Interventions

• Social mobilisation and Institution Building of PWDs and their caregivers.
• Provision of Livelihood support
• Community based Assessment, Treatment and Rehabilitation services
• Promoting convergence with line departments particularly Health and Education for
inclusive frameworks

Self-Help Organizations of persons with disabilities

Formation and Nurturing Self Managed and Self Reliant Institutions exclusively for PWDs such as SHGs, MVSs, ZVSs.So for this process is completed in 138 mandals and it is proposed to complete the process in 961 Mandals in 22 districts by September 2011 by leveraging the existing Social Capital in the present programme mandals.

• Livelihood:

To enhance the Livelihoods of PWDs by increasing their access to credit. To provide training and placements to PWDs a Centre for Livelihoods for PWDs is established with an objective to create 1500 jobs per year.

• ATR Services:

Improving or retaining the existing residual ability through detailed assessment and further follow up activities like providing Aids & Appliances , Surgical Corrections and other therapies.

• Social Security: Janasree Bhima Yojana

The objective of the scheme is to provide life insurance protection to over 4.0 Lakh disabled people across the state,Covering all eligible PWDs.


Proposed to create 150 person days per year to eligible PWDs under MGNREGS by forming FLGs/SSS exclusively for PWDs by positioning one District Coordinator in each District at DRDA under MGNREGS


Software for assessment of Disabled for Access Rehabilitation and Empowerment. A scientific reassessment of disability using web based software SADAREM is being implemented across the state covering all pensioners and eligible for Disabled pensions.

Assessment and Early Identification of Disabilities among 0-16 years age Children Objective:

• Screening of all Children below 16 years of age.
• Detailed assessment of the Children found at risk on confirmation of Diagnosis.
• Identify and Train the functionaries at village level.
• Follow up through the professionals/experts.
• Focus on the children born with loss of Vision, Hearing and birth defects.
• Scale up to all Districts in phased manner.
• Convergence with related/ line depts.


Government of Andhra Pradesh have undertaken comprehensive eradication of poverty in rural and urban areas through the Indira Kranthi Patham programme. As a part of the programme SHGs(Self Help Groups) are formed in order to develop, strengthen, and empower the women. Various activities have been undertaken through these SHGs for poverty eradication and upliftment of the poor. Though these activities were able to create new sources of income, it has been observed that these activities help them only till they are able to actively participate in income generating activities.

In Order to secure dignified life to women and providing income security in thier Old age when they become old, Government have decided to Introduced a co-contributory pension scheme for the SHG women.

Eligibility :

  • All the SHG members who are having white ration cards are eligible.
  • The SHG member should complete atlease one year as a member
  • The SHG member attendance should be more than 80% and thrift should be


Premium :

The total premium is Rs.365 to 3650 each year (according to the age premium amount will

variate ) plus service charges Rs.35

Pensions :

The members who attained 60 years will get monthly pension of Rs.500/- P.M to 2600/-

(aprrox. According to the member contribution) upto end of the life

Claim Amount :

In case of death of member below age 59 years the members family(nominee) will Get

following benefits

  • For Natural Death : Rs.30,000
  • For Accidental Death : Rs.75,000
  • For Permanent Total Disability : Rs.75,000
  • For Permanent Partial Disability: Rs.37,500

Scholarships :

(A free add-on scholarship for the children of the members at the rate of Rs.100 per

month will be paid to maximum two children studying between 9th to 12th Standard, including

ITI. The scholarship is paid to the children once in six months.)

Claim settlement after Death :

a) If member age is below 59 years: Insurance Benefits+ Member contribution + Govt.

Contribution + Interest upto 8% on member contribution.

b) If member age is above 59 years: Member contribution + Govt. Contribution Interest up to

8% on member contribution.

Service Delivery System

Providing quality and timely services to the most vulnerable and the poor households is in deed a big

challenge and the utmost concern of the Government. When a member dies, it takes at least 15 to 30

days to come out of grief and apply for claim amount in the normal course. Even after submitting to the LIC, it take another 30 to 40 days for settlement of Claims. In this context, Zilla Samakhyas have over come this by paying an immediate financial assistance of Rs.5000 from their sources of funds to meet the exigencies at the time of funeral through Bima Mithras within 24 hours of the demise of the insured member. The same service delivery system has been adopted to provide the timely and quality services with respect to all the Schemes.

Process of claim settlement/ approximate time

Step.1 : Immediately after death, a family member or Village Organisation shall inform the call

centre of the Zilla Samakhya through a telephone call.

Step.2 : Call Centre will call Bima Mithra to vist the bereaved family.

Step.3 : Bima Mithra visits the family and makes enquiries to ascertain the eligibility of the

claim. After confirmation of eligibility she pays Rs. 5000 to the nominee. She fills the

Claim cum Discharge forms , gets the signatures of Nominee and informs them to submit

the required Certificates with in 5 to 6 days. The MS members who accompanies Bima

Mithra shall follow up for early submission of the documents (6days)

Step.4 : Bima Mithra collects the Certificates and sends the Claim forms with all the required

Certificates to the Call Centre by Post or Courier service (3 days)

Step.5 : ZS Sub-committee with the support of Anchor Person verifies the documents and hand

over to the Call Centre Operators (1 day)

Step. 6 : Call Centre Operator Scans the documents uploads in the web-portal by on-line (1 day)

Step.7 : LIC verifies the claims & remits the Amount depending on the type of death to ZS

Account through on line. (4 days)

Step. 8 : ZS shall prepare a DD and sends it to MS (2 days)

Step.9 : And finally MS goes to the bereaved family and hand over the DD (2 days)

Call Centres :

Help Line Number: 08455-272316

A Call Centre is a hub of all the insurance activities at district level. It is administered and managed by the Zilla Samakhyas and equipped with infrastructure like Computer with broad band internet facility,scanner, printer etc. The information about the policy holders stored in the computer and managed with the support of software ‘Call Centre Manager’ exclusively designed for this purpose.

During the awareness and enrollment, all the enrolled members are given receipts and bonds with Call

Centre Phone Numbers. As soon as an insured member dies, his/her family member or Village Organization representatives shall ring up the Call Centre. The operator at Call Centre directs the “Bima Mithras” to visit the family and confirm that death of the policy holder has taken place and provide the required services.


In order to target the poor health status among the rural community, community driven health care interventions were established in AP as part of Indira Kranthi Patham (IKP) project. Health and Nutrition interventions (HN) is being implemented in 2 pilot Mandals across districts. The HN package of interventions targets health and nutritional status at each phase of the life cycle approach.


Possession of Land is not just economics. It is a symbol of dignity. It is self-respect, it is politics, it is power. It makes you or unmakes you. You are worth the earth you possess.
Land represents a fundamental asset to the rural families in our country which comprise a substantial majority of the population. It is a primary source of income, security, and status. Land is one asset which almost every rural man or woman relates to. In the rural areas all the socio-economic privileges and deprivations revolve round land

6. Land Development

All lands of the poor in these villages will be developed till saturation point.


The Marketing Strategy of the Project is to enable the rural poor to identify all available possible livelihoods and tap the available resources i.e Forest produce, Agricultural Commodities and all traditional livelihoods practiced in the villages with an objective to increase incomes of the Pop families & improve the quality of life. Pass on remunerative prices to the small and marginal farmers and NTFP collectors at their door step.


Every VO should work as a Mini Market Yard and every farmer and NTFP collector should receive remunerative prices to their produce at their door steps & not to carry their produce beyond 5 Kms.


Enabling the rural poor in the state, particularly the poorest of the poor to improve their livelihoods and quality of life
• To enable the small and marginal farmers to obtain the best prices for their produce.
• To minimize the cost of inputs.
• To create Marketing facility at their door steps.
• Elimination of middle men and traders from exploitation.

Help Line Number: 08455-270991

Gender is one of the components included in the programme, Indira Kranthi Patham. Gender strategy helps SHG women to monitor their social empowerment agenda along with financial agenda, increase their capacities in decision making at different levels, free mobility, having a say in local governance and building a safe environment. Women in groups ensure that basic rights of all SHG women are not violated and that they create support systems like Social Action Committees in every village and Community Managed Family Counseling Centres at every mandal, to help themselves.

The objective of this component is to address gender issues in an integrated manner as a means to reduce poverty. There is a need to integrate the economic empowerment with other aspects of empowerment such as social, political & cultural aspects. Violence emerged as a major issue and is understood as violating women’s rights to life and livelihood and hence this component offers support to women and strengthens their rights within family and society by providing livelihood, health and legal literacy. Gender Section is helping for building our overall perspective on the issue of domestic violence, problems faced in getting legal aid, motivated government to follow “women to women” approach in solving the problems. Gender group is working closely with Government officials at district level and working to resolve issues of cases of the Domestic violence at the village, mandal and district level.

Village level Social Action Committees, Mandal level Social Action Committees and District level Social Action Committees formed to deal with the cases related gender discrimination, to act as watchdog committees to monitor MDG goals. SHG members are trained in gender training and selected to work on protection of women’s rights as members in these committees. Help line is established at district level to receive cases on daily basis. After receiving a call, victim is advised what she has to do immediately to protect herself and the case will be informed by phone to the nearest MSAC member for immediate follow-up. The SACs resolve the cases in convergence with the other line departments’ officials, at district level involving the collector, DSP and Judge of the district.

The functions carried out by the gender component are very sensitive and critical. The women at every level resolve cases in a gender just manner by intervening within the community.
Functions may include the following activities:

  • To identify various cases of violence against women like domestic violence,

female infanticide/feticide and trafficking of girl, child marriages, lack of primary
education for girls, dowry harassment, rape and family disputes and resolve the

  • Women suffering due to alcohol abuse by husbands are being counselled by SHGs

and VO level Social Action Committees.

  • Sex workers and vulnerable groups such as Basivinis, Yanadi and chenchus

provided counselling on health and alternative livelihoods.

  • The Establishment of the following centres to empower women and provide
  1. support to them.
  1. Mandal level Family Counselling Centres
  2. Nutrition Centres
  3. Child Care Centres
  • Police, advocates, health department personnel participate in case resolution.
  • The Nutrition Centres are established to provide nutritious food to pregnant


  • The Child Care Centres are established to enable the women to go to work and the

girls to schools.

  • Gender division has also focused on providing the training to the adolescent girls
  1. on personal hygiene and personal safety.

Community Investment Fund

CIF will act as a catalyst to help poor households meet their demand for improved access to credit for investment needs. The project would support access to funds through the Community Investment Fund (CIF) for those activities that cannot be funded through existing sources in the short run. The project recognizes that that each individual has separate needs and distinct capabilities that have to be harnessed in proper manner in order to come out of poverty. A community-owned and managed loan fund will help members meet part of their credit needs, gain experience in fund management and demonstrate creditworthiness that will help leverage funds from other sources, and develop new financial products that are suited to their unique needs.

CIF Objectives

• Act as a catalytic fund for addressing livelihood and household needs of members of Self-Help Groups
• To demonstrate credit worthiness and investment worthiness of poor SHG members
• Capacity Building and initial support for SHG Federations
• Financial Product development suited to rural poor
• Broaden and deepen the range of financial services
• Test market-led innovative products and delivery systems to serve the poor
Education is one of the major functional areas taken up under Indira Kranthi Patham. In order to provide quality education, pre-primary and primary schools have been set with the cooperation of women groups, teachers, youth and panchyats. These schools are started in Adilabad, Khammam and Warangal Districts. The major purpose of these schools is create interest among tribal children and eliminate child labour. Besides, career counseling has been taken up to under privileged students to encourage them to take up right courses. A scheme has been launched to provide access to quality Higher education at +2 level in renowned corporate colleges for further studies which might include coaching for IIT-JEE, AIEEE and EAMCET. Education wing of SERP is in the process of facilitating convergence between the departments of Social Welfare ,Tribal Welfare ,BC Welfare and Minorities Welfare for release of funds pertaining to this scheme to the college managements.


Sustained elimination of poverty of underprivileged Rural Youth, with a focus on remote areas

Employment/employability enhancement of BPL Rural Youth through market-driven training


Articulated by the community One Job for every poor family.

One job to an underprivileged family takes the family out of poverty in a sustained manner

Employment Generation and Marketing Mission (EGMM) is a society set up by the Department of Rural Development of the Andhra Pradesh (AP) Government to provide employment to the rural unemployed youth. Set up five years back, EGMM has emerged as one of the largest Jobs mission working for the underprivileged youth. To date it has trained 2,26,909 and placed 75% of them in entry level corporate jobs. 45% are girls and 37% are SCs/ STs. The youth are from economically and socially underprivileged sections of the society. EGMM works in a public-private partnership mode with Government, companies and the rural communities as its stakeholders. The entire approach is a bottom-up approach, tailored to move the rural poor from the unorganized to the organized labor market.
Executive Committee Structure:

The Executive Committee of the Mission consists of Hon’ble Minister, Rural Development , senior government officers and the private sector. Implementation of the program is done with the large government machinery headed by Collectors, Project Directors, District Rural Development Agency (DRDAs) and PO, Integrated Tribal Development Agency (ITDAs) in all 22 districts. The EGMM works in scale in public-private partnership mode with the main stakeholders being the government, private sector, and the women self help groups. The Structure and details of Current Executive Committee are given as per the GO

Implementation strategy

Stage 1: The processes involved in program implementation begin with collecting the data of unemployed youth which goes into a database. Identification of Unemployed youth is done systematically by a household survey done by team of trained community members. We have youth database of 9.5 lakh youth where in we have capture their Educational Qualification, Skill sets and Aspirations.

Stage 2: Market scan is done to understand the market scenario and to identify employment opportunities available. We also invite the companies to login online and place their requirement.

Stage 3: On the basis of market scan the sectors and courses with high employment potential are identified. The youth from the database will be identified after mapping their aspirations and qualification with the eligibility set by industry. This will be followed by counseling and admission of youth in EGMM training centers. The youth admitted will undergo trainings which are of 1-3 months.

Stage 4: At the end of training, companies come for campus recruitment. Youth placed in jobs are offered sensitive support like counseling, support money hostels identification in cities to prevent dropouts.

The rural and tribal poor youth who are from agricultural wage labourer families earning barely Rs.12000 per annum. The youth send home on average Rs.24000 per annum. This money is used to buy assets like TV, land; educating a younger sibling and to retire a high cost debt. Thus impact studies showed EGMM work takes families out of poverty in a sustained manner.
Strategic Alliances

EGMM is aiming at training and placing 126000 youth during 2010-11. For this to be achieved, either EGMM has to have a machinery that can mobilize and help in the process or EGMM needs to partner with organizations having the required capabilities. EGMM has been doing well to increase its team size and at the same time working to link up with various organizations which have their core strengths among fractions of its target groups.

Mobilization: EGMM has training centers in almost all major mandals of districts. Though they are situated in the proximity it is very difficult to bring youth for trainings particularly girls and from tribal sections of the state. Thus, help of Women and child Welfare department and tribal welfare department of the Andhra Pradesh Government have been sought. These departments will help in mobilizing youth to the training centres.

Training centers: EGMM has set up training centers across the state and most of the training centers are setup in under-utilized and un-utilized Government buildings in order to optimize the available resources. Similarly in areas of high women trafficking where Andhra Pradesh Women’s Cooperative Finance Corporation has centers called ‘Mahila Pranganams’, and areas of tribal belt with ‘Project Monitoring Resource Centre’ buildings under control of Tribal Welfare department, centers have been setup in those areas with combined effort from EGMM and the respective department. Accommodation and security will be taken up by the respective department while trainings requirements are overseen by EGMM which also bears the expenditure for the whole program.

Conducting Trainings: Employment market is very volatile. To prepare youth as per the changing industry requirement EGMM customizes the training programs in consultation with the industry partners.
Knowledge Partners

EGMM has been constantly looking at finding new avenues which can be of interest to youth. Of late most of the youth have been expressing their feedback at the end of trainings and also during survey conducted for the database. Keeping in view their aspirations and trying to match with the available opportunities, EGMM has come up with some initiatives with the help of partners like Dr. Reddy’s Foundation (DRF) and IL & FS clusters development intitiative.

The program in partnership with DRF is called ‘Skiling Rural India’ which focuses on provision of employment opportunities within the radius of 70 Km from the place of residence of the youth. The program in partnership with IL & FS is to design and develop a Globally accredited skills school in Swamy Ramananda Tirtha Rural Institute (SRTRI) where EGMM envisions the school to provide skill trainings for youth in various trades while trying to develop it like an academy and a model centre for vocational trainings in the world.

Jobs Help Line No: 08455-272500



The Government of Andhra Pradesh under the dynamic leadership of Dr. Y.S Raja Sekhar Reddy envisions that even the poorest of the poor Landless Agricultural Laborers deserve access to relevant and affordable insurance and be protected from risks on death and disability. And the Government envisions that every person is insurable.


The mission of A.P Government is to empower the Community to play an active role in insurance operations, to reduce people’s vulnerabilities through social security measures like Indira Jeevitha Bima Pathakam – AABY and to protect their income and asset base, by creating an enabling environment.

About Scheme

Indira Jeevitha Bima Pathakam – AABY…..a Group Insurance Scheme for the benefit of Rural Landless Agricultural Laborers through Life Insurance Corporation of India. In a rural landless household, when every day living is a struggle, it is difficult to face life with a smile. And it becomes even more difficult when the future of the landless labour family is uncertain. It is a overwhelming Social Security Measure for 38.00 lakh landless agricultural laborers in the State of Andhra Pradesh w.e.f 31.03.2008, so far ever taken place in the entire history of not only Andhra Pradesh but entire India.

Nodal Agencies :

There shall be two levels of Nodal Agencies to administer the scheme. At State level, the Society for Elimination of Rural Poverty, SERP, an autonomous body chaired by the Chief Minister of Andhra Pradesh, under the Department of Rural Development for overall facilitation, monitoring and evaluation of the Scheme. And at district level Zilla Samakhya at each district shall function as implementation agency for overall management of the Scheme.

Policy Bond:

Zilla Samakhya will hand over the individual Policy bonds to the all enrolled members during the Prajapatham Programme from 9th April, 2008 onwards. The Bond carries the members particulars as well as scheme particulars and Call Centre Phone Number.

Community Managed Sustainable Agriculture

The ecological alternatives in agriculture which make best use of local resources have proven to shift the tide in favor of farmers. One such experience is the Non- Pesticidal Management (NPM) of insect pests. Considering the serious problems associated with use of chemical pesticides and also the huge investment costs for small and marginal farmers, Society for Elimination of Rural Poverty (SERP), Indira Kranti Padam, (IKP) decided to upscale the NPM into wider regions through the Federation of Women Self Help groups (Mandal Samakhyas).

The experiences of involving women SHGs, Mandal Samakhyas has been proven successful. During 2009-10, the project covered about 18.15 lakh acres with 4.56 lakh farmers across 4114 villages in 21 districts of Andhra Pradesh. Currently the project is expanded to all 22 districts, with a plan to cover 25 lakhs acres.

The objective of CMSA is to work on agriculture based livelihoods, supporting them to adopt sustainable agriculture practices to reduce the costs of cultivations and increase net incomes. Further this initiative aimed to address the major causes of agriculture distress, which includes extensive use of chemical inputs, displaced local knowledge, unsustainable agricultural practices like mono cropping, imperfect markets etc. These objectives can be listed as follows.

  • To sustain agriculture based livelihoods
  • Technology —- from rain water conservation measures through land configuration to crop management.
  • Special focus on small and marginal farmers, women, tenants, agriculture workers.
  • Towards Food and Nutrisional Security at House hold level

Interventions were first taken up by the project in 12 villages in 400 acres in Kosgi mandal, Mahaboobnagar district. The results provided evidence that synthetic pesticides can be avoided without compromising yields. With these results the programme has been expanded to other districts also.

Impact of CMSA

The most important reason as to why the CMSA programme has scaled up so fast is on account of the substantial financial benefits that the participating farmers have realized.

  • The cost of cultivation on account of chemical fertilizers and pesticides has drastically reduced. The range of savings varied from crop to crop. It ranges from Rs.4124/ha in case of Paddy to Rs.14500/ha in Cotton and Rs.40750/ha for Chillies.
  • Farmers have reclaimed their lands from mortgage to moneylenders, inputs dealers, etc.
  • small and marginal farmers have taken additional land on lease
  • enterprises for facilitating sustainable agriculture – 2394 NPM ( non pesticide management) shops have come up for timely supply botanical extracts and other “green” inputs, providing livelihoods agriculture labour
  • custom hiring centres – 789 custom hiring centers with plant protection equipment, markers and weeders etc are providing additional incomes to Samakhyas
  • highly positive health impacts – health costs have come down since there is no pesticide spraying. In addition to it they are consuming health food
  • Impact on enhancing food and nutritional security – achieving self – reliance and self sufficiency in food production at village level are very important aspects of CMSA. It ensures round the year food and nutrition security through the practice of poly crops and multi storied cropping
  • Impact on climate change and global warming. Apart from individual benefits to farmers, the most important outcome of this intervention for the society is the positive impact this approach has for enabling farmers to adapt to climate change and when this approach is taken to scale it can help in mitigating climate change and global warming.

PoP Strategy

This is the objective of Indira Kranthi Patham, working on comprehensive poverty eradication, economic and social, through self sustaining institutions of rural poor women.

The project has been working towards the goal of enabling each poor family in the state, improving their livelihoods and quality of life and following them up till they come out of poverty. The Poorest of Poor and Poor households have been identified using the participatory identification tools and different interventions were planned and implemented to achive the above stated goal.

Bima Mithras

Zilla Samakhyas have developed a strong social capital like Community Resource Persons(CRPs) for various interventions. In the same fashion, Bima Mithras,selected from SHGs are trained and positioned to provide quick and quality services to the insured.About 46 Bima Mithras are functioning across the District.

Bima Mithras are provided with a cell phone, a Bank Account with ATM card facility, a kit containing Claim cum Discharge forms prescribed by LIC and small report. It is ensured that an amount of Rs.10,000 is deposited in the Bank Account of each Bima Mithra. Upon receiving the phone call from Call Center, with the accompaniment of one Mandal Samakhya Representative , Bima Mithra visits the village where a death has been reported.

They verify the causes of death from the community, and it is a valid claim, pay the bereaved nominee an amount of Rs.5000 as immediate financial assistance to meet the exigencies. Bima Mithra fills the claim cum discharge form, gets the signatures and advises the family members to send the death and proof of age certificates. In case of accidental death there is an additional requirement of FIR, Post Mortem Report (PMR) , doctor certificate etc. As soon as she finishes the job, she informs the compliance at call centre. For this service, each Bima Mithra and MS member are paid an amount of Rs.100 for each case as service charges and for actual travel.

Swarnajayanti Gram Swarojgar Yojana :-
The Government of India have earmarked 50% SGSY funds for covering the SC/ST families belonging to BPL category under Scheduled Castes Sub Plan (SCSP) and Tribal Sub Plan (TSP). DRDAs ensure that these earmarked funds are properly utilised for assisting SC/ST families to come out of poverty.

Salient features:

  • Multiple doses of credit to a single SC/ST family till access Rs.1 lakh
  • “Backend subsidy” upto Rs.10000
  • SCSP / TSP fund to be rotated among SC/ST members of the group till each member accesses Rs.1 lakh credit


Software for Assessment of Disabled for Access Rehabilitation and Empowerment

Objective of the SADAREM initiative is to create a Dynamic Web enable system for comprehensive access, rehabilitation and empowerment, through automation, capacity building, assessment of persons with disabilities (PWDs) and maintaining Decision Support System (DSS).

Government of Andhra Pradesh has taken this initiative of Identifying & Creating the Centralized Database for Person with Disabilities by using scientific approach & disability guidelines.

SADAREM ICT solution is designed to cover the following features:

  • Scientific assessment of degree of the disability is done on the basis of methods and formulas prescribed in the Gazette 2001 issued by the Ministry of Social Justice and Empowerment, Govt. of India
  • Generation of a computer based Disability Certificate with unique ID along with Identity Card.
  • Assessment of needs and maintaining the centralized data base. Software will also generate all the details including the support services that the disabled persons are entitled, based on the need assessment and a record of the services provided from time to time.
  • The database thus generated will be hosted in the Public Domain to enable service providers to reach out to the disabled persons.

3. Government Orders and Circulars

Abhaya Hastham :

Please visit the link for more details.


Please visit the link http://www.serp.ap.gov.in/EDU/GOsCircularsMain.jsp for more details.

Human Resource

Please visit the link http://www.serp.ap.gov.in/HRMS/ for more details.


Please visit the link http://www.serp.ap.gov.in/BHOOMI/ for more details.

Non Pesticide Management

Please visit the link http://www.serp.ap.gov.in/CMSA/circulars.jsp for more details.

SHG Bank Linkage

Village Nirmithi Kendra

Please visit the link http://www.serp.ap.gov.in/VNK/gos.jsp for more details.


Please visit the link http://www.sadarem.ap.gov.in/ for more details


Please visit the link http://www.aaby.ap.gov.in/proceedingupdate_aaby.aspx for more details

VIP Visit

1. Afghanistan team visited to our district, Kolkur Village, Sadasivpet Mandal on 28th January 2011 study of SHGs, Zilla Samakya, Mandal Samakya, Village Organization.

2. SERP CEO Visited to our district,Gollapally village, Mandal Kondapur on 18th February 2011

  1. 3. Australia Team visited to our district Gonthapally village, Kondapur Mandal on 24th February 2011 study of SHGs, Zilla Samakya, Mandal Samakya, Village Organization.
  1. 4. Principal Secretary Visited to our district, Pastapur Village, Zahirabad mandal on 18th March 2011.
  1. 5. World Bank consultant visited to our district Gonthapally village,

Kondapur Mandal on 23-03-2011 and on 24-03-2011 visited to

Shivampet Mandal Samakya.

DRDA – IKP Related Website Links
 1. This website of Society for Elimination of Rural Poverty. It consist all the schemes of DRDA-IKP.


2. This website of Insurance scheme for “Aam Admi Bima Yojna” scheme.


3. This website for Jobs Scheme in DRDA – IKP. “Employment Generation and Marketing Mission”


4. This website for NPM scheme “National Rural Employment Guarantee Scheme”


5. This website for Pension scheme “Social Security Pension”.


6. This website for Pension Scheme “Integrated Survey Management Information System”


7. This website of Rural Development. It consists of all pending complaints of DRDA-IKP schemes.


8. This website for Account section of DRDA from this website all payment, receipts, adjustments will be done. Financial Accounting System.


9. SADAREM: Software for Assessment of Disabled for Access Rehabilitation and Empowerment.


10. This Website of Medak district it consists of all Grievances of Medak district.


  1. PoP Strategy ( Poorest of the Poor)

Zilla Praja Parishad
Social Welfare DepartmenT

Leave a Comment